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Name: Principles of Marketing, 9th Canadian Edition
Author: Philip T. Kotler, Gary Armstrong, Valerie Trifts, Peggy H. Cunningham
Type: Test Bank
From Chapters: 01-19 (Complete Chapters), Odds and Evens
The file contains COMPLETE Test Bank questions to ALL chapters in the main textbook.
Test Bank contains questions and answers that Professors will use them as questions in the quizzes/ exams.
Answers in test bank always provide with hints, explainations, and sometimes the steps or “work done” to complete the problem.
As far as I know, you can’t buy this unless you teach the course.
This test bank is a must have, as it:
:: Provides you with test questions that professors will use on the exams right out of this test bank.
:: Well prepared to every exam;
:: To double check your own questions and complete your quizzes, exams, and homework assignments faster and more accurately;
:: Saves you the hassle and stress of student life.
:: Increases you chances of passing expensive courses with a good grade.
:: Is a great investment toward graduation.
:: The digital download allows for Immediate delivery.
You will be able to download the file immediatly after payment is submitted. The download link will appear at the checkout page and it will be emailed to as well.
Complete Test Bank Content:
Part 1: Defining Marketing and the Marketing Process
Chapter 1: Marketing: Creating and Capturing Customer Value
Chapter 2: Company and Marketing Strategy
Part 2: Understanding the Marketplace and Consumers
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Social Responsibility and Ethics
Chapter 5: Managing Marketing Information to Gain Customer Insights
Chapter 6: Consumer Markets and Consumer Buyer Behaviour
Chapter 7: Business Markets and Business Buyer Behaviour
Part 3: Designing a Customer-Driven Strategy and Mix
Chapter 8: Customer-Driven Marketing Strategy
Chapter 9: Products, Services, and Brands
Chapter 10: New Product Development and Product Life-Cycle Strategies
Chapter 11: Pricing
Chapter 12: Marketing Channels
Chapter 13: Retailing and Wholesaling
Chapter 14: Integrated Marketing Communications Strategy
Chapter 15: Advertising and Public Relations
Chapter 16: Personal Selling and Sales Promotion
Chapter 17: Direct and Online Marketing
Part 4: Extending Marketing
Chapter 18: Creating Competitive Advantage
Chapter 19: The Global Marketplace
All items are AAA quality. Not just like those offered by others. I will reply all emails. Satisfaction guaranteed! You will not regret buying it!