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Name: MKTG, 4th Canadian Edition
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel, Marc Boivin, David Gaudet, Janice Shearer
Type: Test Bank
From Chapters: 01-19 (Complete Chapters), Odds and Evens
The file contains COMPLETE Test Bank questions to ALL chapters in the main textbook.
Test Bank contains questions and answers that Professors will use them as questions in the quizzes/ exams.
Answers in test bank always provide with hints, explainations, and sometimes the steps or “work done” to complete the problem.
As far as I know, you can’t buy this unless you teach the course.
This test bank is a must have, as it:
:: Provides you with test questions that professors will use on the exams right out of this test bank.
:: Well prepared to every exam;
:: To double check your own questions and complete your quizzes, exams, and homework assignments faster and more accurately;
:: Saves you the hassle and stress of student life.
:: Increases you chances of passing expensive courses with a good grade.
:: Is a great investment toward graduation.
:: The digital download allows for Immediate delivery.
You will be able to download the file immediatly after payment is submitted. The download link will appear at the checkout page and it will be emailed to as well.
Complete Test Bank Content:
Part One: Marketing—Let’s Get Started
Chapter 1: An Introduction to Marketing
Chapter 2: The Marketing Environment, Social Responsibility, and Ethics
Chapter 3: Strategic Planning for Competitive Advantage
Chapter 4: Developing a Global Vision
Part One Case
Part Two: Analyzing Marketing Opportunities
Chapter 5: Marketing Research
Chapter 6: Consumer Decision Making
Chapter 7: Business Marketing
Chapter 8: Segmenting, Targeting, and Positioning
Chapter 9: Customer Relationship Management (CRM)
Part Two Case
Part Three: Product Decisions
Chapter 10: Product Concepts
Chapter 11: Developing and Managing Products
Chapter 12: Services and Nonprofit Organization Marketing
Part Three Case
Part Four: Pricing Decisions
Chapter 13: Setting the Right Price
Part Four Case
Part Five: Distributing Decisions
Chapter 14: Marketing Channels and Supply Chain Management
Chapter 15: Retailing
Part Five Case
Part Six: Promotion Decisions
Chapter 17: Advertising, Public Relations, and Direct Response
Chapter 18: Sales Promotion and Personal Selling
Chapter 19: Social Media Strategies
All items are AAA quality. Not just like those offered by others. I will reply all emails. Satisfaction guaranteed! You will not regret buying it!