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Name: MKTG, 4th Canadian Edition
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel, Marc Boivin, David Gaudet, Janice Shearer
Type: Solutions Manual
From Chapters: 01-19 (Complete Chapters), Odds and Evens
The file contains COMPLETE worked solutions to ALL chapters and ALL questions in the main textbook.
Solutions Manual is for the Answers to the Chapters questions of the textbook.
They also show the steps or “work done” to complete the problem. Solutions are always provided with hints.
As far as I know, you can’t buy this unless you teach the course.
This Solutions Manual is a must have, as it:
:: Provides you with accurate answers to all problems, evens and odds.
:: Reduces the hassle and stress of student life.
:: Increases you chances of passing expensive courses with a good grade.
:: Is a great investment toward graduation.
:: The digital download allows for Immediate delivery.
You will be able to download the file immediatly after payment is submitted. The download link will appear at the checkout page and it will be emailed to as well.
Complete Solutions Manual Content:
Part One: Marketing—Let’s Get Started
Chapter 1: An Introduction to Marketing
Chapter 2: The Marketing Environment, Social Responsibility, and Ethics
Chapter 3: Strategic Planning for Competitive Advantage
Chapter 4: Developing a Global Vision
Part One Case
Part Two: Analyzing Marketing Opportunities
Chapter 5: Marketing Research
Chapter 6: Consumer Decision Making
Chapter 7: Business Marketing
Chapter 8: Segmenting, Targeting, and Positioning
Chapter 9: Customer Relationship Management (CRM)
Part Two Case
Part Three: Product Decisions
Chapter 10: Product Concepts
Chapter 11: Developing and Managing Products
Chapter 12: Services and Nonprofit Organization Marketing
Part Three Case
Part Four: Pricing Decisions
Chapter 13: Setting the Right Price
Part Four Case
Part Five: Distributing Decisions
Chapter 14: Marketing Channels and Supply Chain Management
Chapter 15: Retailing
Part Five Case
Part Six: Promotion Decisions
Chapter 17: Advertising, Public Relations, and Direct Response
Chapter 18: Sales Promotion and Personal Selling
Chapter 19: Social Media Strategies
All items are AAA quality. Not just like those offered by others. I will reply all emails. Satisfaction guaranteed! You will not regret buying it!