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Name: Marketing Principles 2nd Edition
Author: William M. Pride , O. C. Ferrell , Bryan A. Lukas , Outi Niininen , Sharon Schembri
Published: Cengage Learning Australia
Type: Solutions Manual
From Chapters: 01-15 (Complete Chapters), Odds and Evens
The file contains COMPLETE worked solutions to ALL chapters and ALL questions in the main textbook.
Solutions Manual is for the Answers to the Chapters questions of the textbook.
They also show the steps or “work done” to complete the problem. Solutions are always provided with hints.
As far as I know, you can’t buy this unless you teach the course.
This Solutions Manual is a must have, as it:
:: Provides you with accurate answers to all problems, evens and odds.
:: Reduces the hassle and stress of student life.
:: Increases you chances of passing expensive courses with a good grade.
:: Is a great investment toward graduation.
:: The digital download allows for Immediate delivery.
You will be able to download the file immediatly after payment is submitted. The download link will appear at the checkout page and it will be emailed to as well.
Complete Solutions Manual Content:
Part 1: MARKETING GROUNDWORK
1. Key concepts in marketing
2. Marketing Planning and Strategy in a competitive environment
3. Marketing research and information systems as the backbone of marketing
Part 2: UNDERSTANDING MARKETS.
4. Consumer Behaviour.
5. Segmentation, target markets and positioning
6. Business Markets and Buying Behaviour.
Part 3: THE EXPANDED MARKETING MIX.
7. The Power of Branding
8. Product Decisions
9. Developing and Managing Goods and Services.
10. Pricing Decisions.
11. Distribution Decisions.
12. Integrated Marketing Communications: Designing promotional campaigns
13. Marketing Communications mix variables: application
14. Expanding the marketing mix
15. Digital marketing and social networks
All items are AAA quality. Not just like those offered by others. I will reply all emails. Satisfaction guaranteed! You will not regret buying it!