Marketing Management, 15th Global Edition Solutions Manual by Kotler, Keller

Marketing Management, 15th Global Edition Solutions Manual by Kotler, Keller

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Name: Marketing Management, 15th Global Edition
Author: Philip Kotler, Kevin Lane Keller
Edition: 15
ISBN-10: 1292092629
ISBN-13: 978-1292092621
Type: Solutions Manual

From Chapters: 01-23 (Complete Chapters), Odds and Evens

The file contains COMPLETE worked solutions to ALL chapters and ALL questions in the main textbook.

Solutions Manual is for the Answers to the Chapters questions of the textbook.

They also show the steps or “work done” to complete the problem. Solutions are always provided with hints.

As far as I know, you can’t buy this unless you teach the course.

This Solutions Manual is a must have, as it:

:: Provides you with accurate answers to all problems, evens and odds.
:: Reduces the hassle and stress of student life.
:: Increases you chances of passing expensive courses with a good grade.
:: Is a great investment toward graduation.
:: The digital download allows for Immediate delivery.

You will be able to download the file immediatly after payment is submitted. The download link will appear at the checkout page and it will be emailed to as well.

Complete Solutions Manual Content:
Part 1. Understanding Marketing Management
1. Defining Marketing for the New Realities
2. Developing Marketing Strategies and Plans
Part 2. Capturing Marketing Insights
3. Collecting Information and Forecasting Demand
4. Conducting Marketing Research
Part 3. Connecting with Customers
5. Creating Long-term Loyalty Relationships
6. Analyzing Consumer Markets
7. Analyzing Business Markets
8. Tapping into Global Markets
Part 4. Building Strong Brands
9. Identifying Market Segments and Targets
10. Crafting the Brand Positioning
11. Creating Brand Equity
12. Addressing Competition and Driving Growth
Part 5. Shaping the Market Offerings
13. Setting Product Strategy
14. Designing and Managing Services
15. Introducing New Market Offerings
16. Developing Pricing Strategies and Programs
Part 6. Delivering Value
17. Designing and Managing Integrated Marketing Channels
18. Managing Retailing, Wholesaling, and Logistics
Part 7. Communicating Value
19. Designing and Managing Integrated Marketing Communications
20. Managing Digital Communications: Online, Social Media and Mobile Marketing
21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling
Part 8. Managing the Marketing Organization
23. Managing a Holistic Marketing Organization for the Long Run

All items are AAA quality. Not just like those offered by others. I will reply all emails. Satisfaction guaranteed! You will not regret buying it!