Marketing for Hospitality and Tourism, 7th edition Test Bank by Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu

Marketing for Hospitality and Tourism, 7th edition Test Bank

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Name: Marketing for Hospitality and Tourism, 7th edition
Author: Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu
Edition: 7
ISBN-10: 0134151925
ISBN-13: 9780134151922
Type: Test Bank

From Chapters: 01-18 (Complete Chapters), Odds and Evens

The file contains COMPLETE Test Bank questions to ALL chapters in the main textbook.

Test Bank contains questions and answers that Professors will use them as questions in the quizzes/ exams.

Answers in test bank always provide with hints, explainations, and sometimes the steps or “work done” to complete the problem.

As far as I know, you can’t buy this unless you teach the course.

This test bank is a must have, as it:

:: Provides you with test questions that professors will use on the exams right out of this test bank.
:: Well prepared to every exam;
:: To double check your own questions and complete your quizzes, exams, and homework assignments faster and more accurately;
:: Saves you the hassle and stress of student life.
:: Increases you chances of passing expensive courses with a good grade.
:: Is a great investment toward graduation.
:: The digital download allows for Immediate delivery.

You will be able to download the file immediatly after payment is submitted. The download link will appear at the checkout page and it will be emailed to as well.

Complete Test Bank Content:
Part I: Understanding the Hospitality and Tourism Marketing Process
1. Introduction: Marketing for Hospitality and Tourism
2. Service Characteristics of Hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning
PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies
4. The Marketing Environment
5. Managing Customer Information to Gain Customers Insights
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior of Group Market
8. Customer Driven Marketing Strategy: Creating Value for Target Customers
PART III: Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix
9. Designing and Managing Products and Brands: Building Customer Value
10. Internal Marketing
11. Pricing: Understanding and Capturing Customer Value
12. Marketing Channels: Delivering Customer Value
13. Engaging Customers and Communicating Customer Value
14. Public Relations and Sales Promotion
15. Professional Sales
16. Direct, Online, Social Media and Mobile
PART IV: Managing Hospitality and Tourism Marketing
17. Destination Marketing
18. Next Year’s Marketing Plan

All items are AAA quality. Not just like those offered by others. I will reply all emails. Satisfaction guaranteed! You will not regret buying it!