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Name: Marketing, 10th Canadian Edition
Author: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius
Type: Test Bank
From Chapters: 01-20 (Complete Chapters), Odds and Evens
The file contains COMPLETE Test Bank questions to ALL chapters in the main textbook.
Test Bank contains questions and answers that Professors will use them as questions in the quizzes/ exams.
Answers in test bank always provide with hints, explainations, and sometimes the steps or “work done” to complete the problem.
As far as I know, you can’t buy this unless you teach the course.
This test bank is a must have, as it:
:: Provides you with test questions that professors will use on the exams right out of this test bank.
:: Well prepared to every exam;
:: To double check your own questions and complete your quizzes, exams, and homework assignments faster and more accurately;
:: Saves you the hassle and stress of student life.
:: Increases you chances of passing expensive courses with a good grade.
:: Is a great investment toward graduation.
:: The digital download allows for Immediate delivery.
You will be able to download the file immediatly after payment is submitted. The download link will appear at the checkout page and it will be emailed to as well.
Complete Test Bank Content:
Part 1 Initiating the Marketing Process
Chapter 1 Creating Customer Value, Relationships, and Experiences Through Marketing
Chapter 2 Developing Successful Marketing Strategies
Chapter 3 Scanning the Marketing Environment
Chapter 4 Ethics and Social Responsibility for Sustainable Marketing
Part 2 Understanding Buyers and Markets
Chapter 5 Consumer Behaviour
Chapter 6 Understanding Organizations as Customers
Chapter 7 Reaching Global Markets
Part 3 Targeting Marketing Opportunities
Chapter 8 Marketing Research: From Information to Action
Chapter 9 Market Segmentation, Targeting, and Positioning
Part 4 Satisfying Marketing Opportunities
Chapter 10 Developing New Products and Services
Chapter 11 Managing Products and Brands
Chapter 12 Managing Services
Chapter 13 Pricing Products and Services
Chapter 14 Managing Marketing Channels and Supply Chains
Chapter 15 Retailing
Chapter 16 Integrated Marketing Communications and Direct Marketing
Chapter 17 Advertising, Sales Promotion, and Public Relations
Chapter 18 Personal Selling and Sales Management
Part 5 Managing the Marketing Process
Chapter 19 Pulling It All Together: The Strategic Marketing Process
Chapter 20 Using Social Media and Mobile Marketing to Connect with Consumers
All items are AAA quality. Not just like those offered by others. I will reply all emails. Satisfaction guaranteed! You will not regret buying it!