A Preface to Marketing Management 15th Edition Test Bank by J. Paul Peter, James H Donnelly, Jr

A Preface to Marketing Management 15th Edition Test Bank by J. Paul Peter, James H Donnelly, Jr

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Name: A Preface to Marketing Management 15th Edition
Author: J. Paul Peter, James H Donnelly, Jr
Edition: 15
ISBN-10: 1260287254
ISBN-13: 9781260287257
Type: Test Bank

From Chapters: 01-13 (Complete Chapters), Odds and Evens

The file contains COMPLETE Test Bank questions to ALL chapters in the main textbook.

Test Bank contains questions and answers that Professors will use them as questions in the quizzes/ exams.

Answers in test bank always provide with hints, explainations, and sometimes the steps or “work done” to complete the problem.

As far as I know, you can’t buy this unless you teach the course.

This test bank is a must have, as it:

:: Provides you with test questions that professors will use on the exams right out of this test bank.
:: Well prepared to every exam;
:: To double check your own questions and complete your quizzes, exams, and homework assignments faster and more accurately;
:: Saves you the hassle and stress of student life.
:: Increases you chances of passing expensive courses with a good grade.
:: Is a great investment toward graduation.
:: The digital download allows for Immediate delivery.

You will be able to download the file immediatly after payment is submitted. The download link will appear at the checkout page and it will be emailed to as well.

Complete Test Bank Content:
SECTION I – ESSENTIALS OF MARKETING
Part A – Introduction
Chapter 1: Strategic Planning and the Marketing Management Process
Part B – Marketing Information, Research, and Understanding
Chapter 2: Marketing Research: Process and Systems for Decision Making
Chapter 3: Consumer Behavior
Chapter 4: Business, Government, and Institutional Buying
Chapter 5: Market Segmentation
Part C – The Marketing Mix
Chapter 6: Product and Brand Strategy
Chapter 7: New Product Planning and Development
Chapter 8: Integrated Marketing Communications
Chapter 9: Personal Selling, Relationship Building, and Sales Management
Chapter 10: Distribution Strategy
Chapter 11: Pricing Strategy
Part D – Marketing in Special Fields
Chapter 12: The Marketing of Services
Chapter 13: Global Marketing
SECTION II – ANALYZING MARKETING PROBLEMS AND CASES
SECTION III – FINANCIAL ANALYSIS FOR MARKETING DECISIONS
SECTION IV – DEVELOPING MARKETING PLANS

All items are AAA quality. Not just like those offered by others. I will reply all emails. Satisfaction guaranteed! You will not regret buying it!